White floor lamp with light grey base 110 cm Stemlite - Gubi

The Stemlite was inspired by the sturdy, organic and slender stems that support flower heads in nature.
It was the first "total look" lamp, a pioneering new typology conceived by American designer Bill Curry, which replaced the traditional base-plus-lampshade form with a single self-contained unit comprising interchangeable modules.

The Stemlite concept originally offered 48 modular variants using the same components to configure floor lamps, table lamps and wall lights, each reduced to its simplest and most visually appealing form - and was expanded between 1966 and 1971 to include more heights, stems, glass globes, lampshades, bulb variants and colours. This approach, both flexible and coherent, reflects Curry's strong conceptual skills, honed through his work as an advertising man and art director, and the power of the contrasting materials he refined at Design Line.