Bloomingville — Scandinavian design | The Cool Republic

Scandinavian decor at its finest

With simplicity and harmony, Bloomingville the emblematic Danish design house takes us in all serenity into the different worlds of the home.

With simplicity and harmony, Bloomingville the emblematic Danish design house takes us in all serenity into the different worlds of the home. Lighting, furniture or accessories, glass, leather, metal or silk, each model has been conceived and designed with a perfect sense of detail, in a Scandinavian approach of functionality and quality.

Because they believe in perpetual evolution in the field of decoration, these designers are constantly renewing their proposals, always daring, as close as possible to current and future trends. And because we are as passionate about design as this essential brand The Cool Republic, here is our selection, deeply Bloomingville, definitively The Cool, to allow you to create day after day a unique world: yours.

Here you will find decorative accessories for the living room and bathroom, including mirrors. The company was Bloomingville founded in 2000 by Betina Stamp, a second-hand goods dealer in love with France. A vintage enthusiast, she draws inspiration from the past by reinventing the furniture of our grandmothers, and brings the modernity of today's design to create modern, chic, simple and ethical pieces. Betina has combined her penchant for the French art of living with the elegant naturalism of Scandinavian decoration, with its clean lines and functional side, absolutely timeless. After its dazzling success in Denmark, Bloomingville is now expanding in Europe, to our great pleasure.

Betina and her team of designers still design the vast majority of their collections in-house. Pendant Simon 2016, her husband, controls and supervises the small manufacturers selected in a logic of fair trade in Asia and Africa. Bloomingville has a very special feature: her team of designers, headed by Helene Fast, love… imperfection! This is where this pretty Danish brand stands out from other design houses. There's always a little "je ne sais quoi" in their creations, allowing all their items to look personal, creating a sense of well-being in our interiors.

The house launches 4 large collections per year, 2 mini collections for the little ones and seasonal collections. Does this intrigue you? We are too! Come and discover, through their creations, their touch of Danish aesthetic tradition, but deeply inspired by different cultures, full of character and charm. Chez Bloomingville, the cushion is bohemian, the vase is pastel, and the lighting fixtures are made of bamboo! We love the clean and unique style of natural materials, in line with Scandinavian design, and their wide choice of fashionable and good quality products, always offered at reasonable prices.

Adopted by millions of homes, the brand adapts to both contemporary and more classic interiors. If your interior design is rather cozy, you will love the Nordic ceramics, the woven towels, decorated with pompoms or carpeted with pretty geometric patterns, as well as the Lena chairs in natural rattan. If you're looking for authentic inspiration, this is the Creative collection for you! The textures are robust and the colours fresh and minimalist. Its theme " Harmony " will satisfy your eye with soft and contrasting pieces.

Whatever your style, you'll find what you're looking for Bloomingville!

Frequently asked questions

Who is Bloomingville and what is the brand's story?

Bloomingville is a Danish brand founded in 2000 by Betina Stampe in Aarhus. The name is a nod to Bloomington, Indiana, where the founder studied in the United States. The brand started out with a handful of stoneware tableware pieces in soft finishes and gradually built up a complete universe: wall decor, children's furniture (under the Bloomingville Mini label), lighting, textiles and even loungewear. The Bloomingville spirit is resolutely Scandinavian: soft, natural colours, organic shapes and bio-based materials (rattan, jute, linen, terracotta). The brand is now sold in more than 60 countries. Bloomingville designs 4 collections a year with a large number of new pieces each season, making it one of the most prolific Scandinavian brands. The Cool Republic has been stocking Bloomingville for over 10 years and offers the most complete catalogue in France.

What style defines Bloomingville?

Bloomingville cultivates a soft, warm Scandinavian style, somewhere between traditional Danish minimalism and a bohemian spirit. The same visual codes run through every collection: neutral palettes with natural accents (beige, sand, powder pink, sage green, terracotta), raw materials (rattan, jute, glazed terracotta, washed linen, light wood) and rounded, organic shapes (waisted flower pots, oval mirrors, asymmetric vases). Bloomingville pieces are designed to age alongside their owner, their small artisanal imperfections becoming marks of character. The brand embraces a certain simplicity: no ostentation, no visible logo, just a clean silhouette and materials that tell a story. It is this understated quality that makes Bloomingville so easy to work into any type of interior — Scandinavian, japandi, or even mixed with more design-led pieces.

What are the best Bloomingville pieces?

Several categories really stand out at Bloomingville. The stoneware tableware, in particular the Carrie and Sandrine collections, offers plates and bowls with reactive glazes (every piece is unique). The glazed terracotta pots and vases have become a brand signature, available in dozens of finishes and sizes. Bloomingville Mini children's furniture (cabin beds, rattan armchairs, rabbit lamps) has become a benchmark in Scandinavian decor for children's bedrooms. The mirrors (Charme, Maira, Norah) in wood or woven rattan are in high demand. On the textile side, the washed linen cushions and recycled wool throws are bestsellers. The brand also offers lighting (rattan lamps, rice paper pendants) and small occasional furniture. Bloomingville's great strength: a very broad catalogue that lets you furnish an entire home with real stylistic coherence.

Is Bloomingville an ethical and sustainable brand?

Bloomingville has made progress on sustainability in recent years. The brand mainly selects natural, bio-based materials (jute, rattan, terracotta, organic cotton, washed linen, recycled wool). Part of the production takes place in Europe (Poland, Portugal) and the rest in Asia in audited workshops. Bloomingville communicates about certifications (GOTS for some organic cottons, FSC for woods) without making it a central marketing argument. The brand does release a large volume of seasonal novelties, which can seem at odds with a zero-waste approach. To minimise your impact, go for timeless pieces (terracotta, rattan mirrors, stoneware tableware) that stay in the catalogue for several years. Avoid impulse buys from the seasonal collections. The build quality means pieces can be kept for a very long time: 10–15 years is not unusual for tableware or pots.

How do I choose between Bloomingville and HKliving?

The two brands look similar but are positioned differently. Bloomingville focuses on soft Scandinavian style: neutral colours, natural materials, discreet organic shapes. Ideal for a cosy, classic Scandinavian or japandi interior. The palette is mainly beige, white, sand, terracotta and sage green. HKliving leans towards urban bohemian: brighter colours, bolder shapes, 1970s vintage and Mediterranean influences. Ideal for a more statement-led interior with plenty of character. The palette is wider: deep greens, teal blues, brick reds, ochres. On price, Bloomingville is slightly more accessible (tableware £8–20 vs £12–25 at HKliving). In terms of quality, the two brands are on a par. You can also mix them: an HKliving Retro Velvet sofa with Bloomingville decor in terracotta pots and linen throws works beautifully. The secret: choose a palette that is consistent across both.

Bloomingville and The Cool Republic: why buy here?

The Cool Republic is one of the longest-standing Bloomingville stockists in France and offers the most complete catalogue (over 5,000 active references). You benefit from direct delivery from our French and Belgian warehouses, which means short lead times (2 to 5 working days in mainland France). Our team knows the collections inside out and can advise you on new arrivals or the pieces worth prioritising. All items are brand new, covered by the manufacturer's warranty and shipped in reinforced packaging (fragile ceramics are double-protected). If anything arrives broken, we replace it immediately. Thanks to our direct relationship with the brand, we can re-order certain colours or sizes that are out of stock with other retailers. And finally, make the most of our seasonal promotions and the official sales twice a year, as well as themed bundles (tableware sets, pot sets) that bring the unit price down.