Aim

By paring the lamp back to its simplest form (a cable and a diffuser), the Bouroullec brothers breathe a poetic spirit into a light whose distinctive shape makes a striking visual impact, overturning the geometric centrality of the light source. Designed to be used either on their own or as part of varied installations, the Bouroullec brothers' Aim lights create a veritable jungle of cables that seem to unfurl like the tendrils of a climbing plant. Both designers cite nature, and the contemplation of it, as their main source of inspiration. Drawing on the simplicity and spontaneity of plant forms, they create objects that are at once simple and essential.