OYOY

OYOY is a Danish brand founded in 2006 by Lotte Fynboe in Copenhagen. The OYOY spirit can be summed up in a few words: playful design for adults and children, Scandinavian playful. The brand started out with a children's line (furniture, décor, soft toys) before expanding into a full catalogue for the entire home. The OYOY signature: soft, unexpected colours (sage, terracotta, sand, blackcurrant), rounded shapes and natural materials (linen, jute, cotton, ceramic). The aesthetic flirts with gentle Scandinavian style but with a more childlike, creative touch. The brand collaborates with artists and illustrators on its graphic collections (Sushi Set, Animal Friends, Geometric Pattern). OYOY produces mainly in Europe and Vietnam in certified workshops (Oeko-Tex, GOTS). Now present in more than 50 countries, OYOY is particularly popular in France for children's bedrooms and soft Scandinavian interiors. The Cool Republic offers almost the entire OYOY catalogue.

Several OYOY pieces have become must-haves. The Sushi Set tableware collection, in ceramic with pastel glazes (powder pink, sage, soft yellow) and illustrated fish, has become iconic. The giant soft toys (lion, rabbit, bear) in natural jersey are absolute bestsellers for children's bedrooms. The round rugs (Adza, Sumi) in wool and cotton bring comfort to bedrooms and living rooms. The geometric cushions (Inu and Adi collections) in linen and cotton are the perfect finishing touch for sofas. On the lighting side, the pastel ceramic table lamps and the rice paper pendant lights are in high demand. Oval mirrors in patinated metal, woven rush baskets and plant stands complete the world of OYOY. For the kitchen, the Mellow tableware collection (soft colours) and the jute placemats are popular. OYOY's strength: a coherent universe that makes a total look for children and adults possible.

Yes — it is in fact the brand's original speciality. OYOY offers a complete catalogue for children's bedrooms: furniture (cabin beds, desks, mini chairs), textiles (curtains, throws, fitted sheets, pillowcases), lighting (children's pendant lights, night lights, table lamps), giant soft toys, rugs, storage baskets and even tableware designed for little ones. The spirit remains Scandinavian (soft colours, natural materials, simple shapes) but with a playful touch suited to children. The giant soft toys (lion, bear, rabbit, dinosaur) in sizes from 50 to 110 cm are both toy and décor. The round wool and cotton rugs bring comfort for playing on the floor. On quality: all children's textiles are Oeko-Tex certified (free from harmful substances), the soft toys are filled with recycled fibres, and the paints and finishes are safe for babies from 0 months (unless otherwise specified). To get started with OYOY in a child's bedroom: a large Sumi rug, 1–2 signature soft toys, a pendant light or night light, and 3–4 matching cushions. That's all it takes to create a coherent bedroom.