It's about Romi

It's About RoMi is a Dutch brand founded in 2017 in Amsterdam. Younger than most Scandinavian brands, it quickly made its mark in the industrial, minimalist lighting segment at accessible prices. The It's About RoMi ethos can be summed up in a few words: Scandinavian industrial design, Dutch quality, affordable prices. The brand mainly produces lighting (pendant lights, floor lamps, table lamps, wall lights) along with a few decorative accessories. The style is characterised by metal structures (matt black lacquered steel, white, or brushed brass) with shades in fabric, paper, perforated metal or tinted glass. The shapes are pared-back and geometric (cones, cylinders, spheres, domes), inspired by 1970s industrial design given a contemporary update. Production takes place in Asia with Dutch quality controls. It's About RoMi is now distributed in more than 30 countries and ranks among the favourite brands of industrial design enthusiasts on a reasonable budget. The Cool Republic offers a wide It's About RoMi catalogue with fast delivery across France.

Several categories stand out in particular. The industrial pendant lights (Texas, Boston and Detroit collections) in matt black metal with a conical or cylindrical shade are bestsellers. The tripod floor lamps in wood and black metal (Iceland and Brisbane collections) bring a Scandinavian-industrial touch. The articulated metal wall lights (1950s style, updated) are in high demand for bedheads and reading corners. Table lamps on a marble or wooden base with a fabric shade round out the collections. On the bolder side, the pendant lights in perforated metal or minimal wire mesh add an interesting graphic edge. It's About RoMi's strength: very accessible prices (60-300 euros for most pendant lights, 100-400 euros for floor lamps) with sound build quality and a coherent design language. Ideal for fitting out several rooms with matching lighting without breaking the bank. To get started: choose 1 main pendant light + 1 floor lamp + 1-2 table lamps from the same collection (Texas, for example), and budget 400-800 euros for a complete room.

Yes, it's an excellent alternative for tighter budgets. Compared with HAY, &Tradition or Muuto in the lighting segment, It's About RoMi offers pendant lights and floor lamps of similar design for 50-70% of the price. For example, a Texas pendant light (60 cm in diameter, black metal + copper shade) costs 220 euros at It's About RoMi, compared with 450-650 euros for equivalent models from high-end brands. Build quality is sound (Asian production with Dutch quality controls), not on a par with high-end Italian or Polish manufacturing, but more than adequate for normal domestic use. The lifespan is less exceptional (5-10 years versus 15-20 years for premium brands), but the price-to-longevity ratio remains favourable. To make the most of your budget: use It's About RoMi for secondary rooms (guest bedroom, hallway, home office) and invest in premium brands for the main rooms (living room, dining room, iconic pendant light). This strategy gives you coherent lighting throughout the home without breaking the bank. On The Cool Republic, more than 800 It's About RoMi references are available.