Business & Pleasure

The art of outdoor living, between vintage elegance and Californian spirit

Founded in 2017, Business & Pleasure Co. reinvents outdoor essentials through a world inspired by the seaside glamour of the 1950s. Born from the meeting of an Australian spirit and a Californian lifestyle, the brand designs collections that turn every moment spent outdoors into a true experience. Parasols, furniture and accessories combine retro aesthetics, quality materials and contemporary functionality to celebrate a sun-drenched, timeless art of living.

Business & Pleasure Co. was born out of a shared passion for vintage design, travel and long days spent by the water. Founded by two Australian friends based between Australia and California, the brand draws inspiration from the laid-back elegance of seaside resorts of yesteryear to create items designed for outdoor living.

Initially renowned for its iconic parasols, Business & Pleasure Co. has gradually developed a comprehensive range dedicated to outdoor spaces. Each creation combines retro styling, carefully selected materials and functional details tailored to contemporary uses. The result: collections that bring character and sophistication to terraces, gardens, patios and poolside areas.

Driven by a desire to breathe new life into outdoor furniture, the brand is reimagining the conventions of outdoor living, with a particular focus on finishes, technical textiles and product durability. Each piece evokes the carefree spirit of holidays, sunny afternoons and summer evenings that seem to go on forever.

Through its ‘Outdoor Nostalgia™’ concept, Business & Pleasure Co. celebrates a way of life where comfort, conviviality and aesthetics come together. It is an invitation to slow down, savour the moment and transform every outdoor space into a place of relaxation that is as elegant as it is welcoming.