Hübsch

Hubsch (pronounced "Hupsch") is a Danish brand founded in 1992 in Aarhus. Its founder, a lover of vintage design, started out with a shop selling second-hand finds and reissues inspired by the 1930s to the 1970s. Today, Hubsch offers a very comprehensive catalogue: furniture, lighting, tableware, textiles, wall decoration and outdoor furniture. The Hubsch spirit sits halfway between classic Scandinavian and retro chic. The brand favours raw, patinated materials (brushed brass, matt black metal, marble, aged wood) and shapes that evoke the design classics of the 1950s and 1960s. Where Bloomingville remains very soft and Scandinavian and HKliving leans towards colourful bohemian style, Hubsch occupies more sophisticated, modernised art deco territory. The brand collaborates with emerging Danish designers and enjoys a strong presence in international interiors magazines. Hubsch is now distributed in more than 50 countries. The Cool Republic offers a wide Hubsch catalogue with fast delivery within France.

Several categories particularly stand out at Hubsch. Wall decoration, and especially mirrors (the Charme, Cammie and Solid collections) in black metal or aged brass, are absolute bestsellers. Patinated industrial lighting (pendants, wall lights and floor lamps in brushed brass or black metal) defines the brand's identity. Hubsch stoneware tableware with reactive glazes (each piece is unique) offers a premium alternative to HKliving. Baskets in rush, woven metal or woven leather (round, oval, rectangular) complete living-room storage. On the textile side, velvet and washed linen cushions add character. Occasional furniture (consoles, side tables, chairs) is less extensive than at Bloomingville but carefully crafted. Vases in ceramic or tinted glass are signature objects. Clocks, plant stands and small desk accessories (paperweights, magazine racks) round out the collection. Hubsch's strength: a broad catalogue that allows for a total look or a more occasional addition.

Absolutely, and it is in fact one of the most versatile brands in the segment. Hubsch fits particularly well into 4 decorative styles. Scandinavian with character (a Scandinavian interior with the addition of rawer touches) makes the most of Hubsch's black metal and aged brass to break up an overly pared-back look. Modernised art deco (a classic interior with mouldings, mirrors and chandeliers) is a perfect setting for Hubsch mirrors and patinated industrial lighting. Boho chic (a mix of natural materials and sophisticated touches) easily accommodates Hubsch baskets and reactive-glaze tableware. Revisited mid-century (an updated 1950s-60s interior) finds ideal pieces at Hubsch. Hubsch works less well in very minimalist interiors (Muuto-style), where its patinated finishes can feel out of place. The golden rule for success: combine Hubsch with a light Scandinavian base (white walls, oak flooring) rather than with an already busy scheme. Limit yourself to 5-7 Hubsch pieces per room, complemented by other, more structured brands (HAY, Muuto) to avoid a cluttered, jumble-sale effect.

Yes, that is one of the brand's advantages. Hubsch is positioned in the accessible mid-range, more affordable than HAY or &Tradition for comparable quality. For wall decoration and mirrors, expect to pay 60-300 euros depending on size (the large Charme mirrors reach 350-500 euros). Lighting ranges from 80 euros (small pendant) to 600 euros (large industrial floor lamp). For occasional furniture, expect 200-400 euros for a chair and 600-1500 euros for a side table or console. For tableware, expect 12-50 euros for a single piece and 80-150 euros for sets. Baskets range between 30 and 200 euros. Overall, Hubsch offers excellent value for money: production is mainly European and Asian with quality controls, the design is coherent and the durability is genuine. Take advantage of the official sales and end-of-season periods for discounts of 20-40%. At The Cool Republic, more than 1500 Hubsch references are available with fast delivery within France.