Hardcover 14x19. 5cm 576 pages The Package Design Book - Taschen

It's the first thing customers see when they look at a product: packaging can seal or break a sale. The Pentawards bring the underestimated art of design packaging to the fore, recognizing the most compelling plus designs from around the world. This book, which presents hundreds of works and describes some of the highlights in detail, brings together the lucky winners to celebrate the boundless creativity at work in this sector.

The world's guide to design contemporary packaging

Packaging is a largely underestimated art form. Because it's the first thing consumers perceive when they look at a product, it can seal or break a sale. Every year, the Pentawards put the art of packaging in the spotlight by celebrating the world's most influential and innovative creations plus . Designers compete in five main categories - beverages, food, body care, luxe and other markets - and no fewer than 50 sub-categories.

This book brings together a selection of several hundred creations from the Pentawards winners from 2008 to 2016 , providing a captivating demonstration of the creativity that goes into packaging in all its forms. Readers will discover, through product descriptions and a wealth of images, what motivates and drives the big names at design and the agencies behind these creations, which permeate every aspect of our daily lives. This immense source of inspiration will be of use not only to design and marketing professionals, but also to anyone interested in the creative process behind packaging.