Black design lamp 16.5x13x178cm Bic - Seletti

The BIC lamp reinterprets the legendary BIC Cristal on a 12:1 scale in its three most iconic versions – classic black, blue and red – as a floor lamp, pendant light or wall light. Made with materials chosen to evoke the original with the greatest possible accuracy, while guaranteeing optimal lighting performance, this lamp pays tribute to one of the most widespread and best-loved objects in the world.

The BIC story began simply: with a vision and a pen. The aim was to create a product that met a fundamental consumer need: a smooth, effortless writing instrument. But the outcome was far more significant: BIC's innovation made the art of writing accessible to everyone, giving each person the power of creative expression. In more than 80 years, BIC has grown from a modest company into the iconic brand it is today. Driven by the desire to bring simplicity and joy to people all over the world, BIC continues to reinvent everyday objects, designing products that find their place in every home. Mario Paroli is a contemporary Italian designer whose work sits at the crossroads of memory, irony and industrial precision. His collaboration with Seletti represents a perfect meeting of visions. Together, they blur the boundaries between art, design and popular culture, creating pieces that are both playful and intellectually sharp. Through bold gestures and conceptual clarity, Paroli invites users to reconsider the emotional value of objects they thought they already knew.