Since the age of 19, founder Anne Marie Hermans has been traveling the world, finding beauté and treasures in every corner of the globe. She is always inspired by the inventive minds and the incredible products that can come from them. Her travels lead her to find new products, hidden gems and creative people, which inspire her for new collections to come. The preservation of ancient techniques and arts, in harmony with nature, is one of the most important goals of her life. plus This is exactly why she created her own brand Urban Nature Culture.

One of the reasons why Urban Nature Culture Amsterdam was created is the conviction that in order to take care of the future of our world, nature and its inhabitants, we have to look at soi -self. The change is within ourselves. It is a home and lifestyle brand that continually challenges. It asks how we can add more value to our planet and its inhabitants.

Step by step, Urban Nature Culture is finding new ways to make products in a sustainable way. Not only by paying fair wages to the talented artisans or honest retailers and companies that provide great products for our homes, but also by using new and planet-friendly sources or secondary materials. It is our duty to invest in the future and be transparent about how we produce our goods.

This way, we wake up every matin with the best intentions, to help others and our world, to make the world a little better every day.