&tradition —

&tradition

iconic design with a touch of modernity

&Tradition is a Danish interior design house founded in 2010. Its style draws inspiration from the 1930s with a contemporary twist, spanning homeware, furniture and lighting created by acclaimed international designers.

Its style draws inspiration from the 1930s with a modern twist, encompassing homeware, furniture and lighting designed by renowned international designers. Originally called Unique Copenhagen, the Scandinavian house &tradition was founded on the idea of reissuing classic pieces, such as Verner Panton's iconic lighting, while adding a contemporary touch – as seen in their FlowerPot and Topan designer lighting collections.

In recent years, &tradition has broadened its horizons, adding contemporary designers to its long roster: Jaime Hayon, Space Copenhagen, Victor Vetterlein, Sofie Refer, Kasper Rønn, Benjamin Hubert and Mia Hamborg, among others, while also reissuing classic pieces by Arne Jacobsen, such as the Bellevue lamps and the sublime Mayor sofa. This rich heritage shapes &tradition's inimitable style: rooted in the Nordic design tradition – think black metal pendant lights or copper wall lights – it fits seamlessly into our contemporary interiors, with designer lighting, LED bulbs and an industrial feel.

The brand strives to reinvent materials and shapes with respect for the nature that provides essential raw materials, and intelligently conceptualises the functional and emotional value of interior decoration. Their collections therefore feature natural wood, along with a wide choice of night lights, table lamps and ceiling lights, all in a warm, vintage mood – functional yet authentically inspired.

Their credo remains to bring together classic pieces, furniture, friends and family, while adding new memories and new curiosities, inspired by art, fashion, music and the desire to discover new talent!

Frequently asked questions

Who is &Tradition and what is the brand's DNA?

&Tradition is a Danish brand founded in 2010 in Copenhagen by Martin Kornbek Hansen. The name (read as "and tradition") sums up the philosophy: to revisit and carry forward the great Scandinavian design tradition while adding a contemporary touch. The brand is known for two complementary strands. On the one hand, the re-edition of iconic classics from the 1930s to the 1970s, mainly by Danish designers who had been forgotten or little explored: Verner Panton, Arne Jacobsen, Hans Wegner, Sigurd Ressell, Anker Bak. The Flowerpot lamp (Verner Panton, 1968) is arguably the best-known re-edition. On the other hand, the creation of new pieces with contemporary designers: Edward Barber and Jay Osgerby, Jaime Hayon, Sebastian Herkner, Cecilie Manz, Norm Architects, Space Copenhagen, Luca Nichetto. This twofold approach makes it a unique brand, both heritage-driven and avant-garde. &Tradition is now present in more than 80 countries and takes part regularly in the major design fairs (Salone del Mobile in Milan, 3 Days of Design in Copenhagen). The Cool Republic distributes &Tradition in France with fast delivery throughout France.

What are &Tradition's most iconic pieces?

Several &Tradition pieces have become worldwide benchmarks. The Flowerpot lamp by Verner Panton (1968), re-edited in 2010, is undoubtedly the best known: a silhouette formed of two hemispheres, available as a table lamp, clamp lamp, floor lamp and pendant. More than 30 colour finishes available. The Bellhop, designed by Edward Barber and Jay Osgerby (2017), is the most widely copied rechargeable cordless table lamp on the market. The Mega Sofa and the Pavilion armchair (Anderssen & Voll) feature throughout contemporary interiors magazines. The In Between dining table (Sami Kallio) is a modern Scandinavian classic. Still on the lighting side, the VL45 Radiohus pendant (Vilhelm Lauritzen) and the Setago lamp (Jaime Hayon) are in high demand. The Drawn (Astrid Krogh) and Pavilion (Anderssen & Voll) chairs are signature pieces. &Tradition's strength: every piece has a story (designer, era, context), which makes them heritage objects rather than simply furniture. It also explains their exceptional resale value.

Why choose &Tradition over other Scandinavian brands?

&Tradition stands apart from other Scandinavian brands through its roots in design heritage. Where HAY plays on colourful optimism, Muuto on pared-back minimalism and Ferm Living on the organic, &Tradition cultivates legacy. Choosing a Flowerpot lamp means buying a 1960s design icon produced identically today, with modernised materials but an unchanged silhouette. It also means supporting a project of transmission: the brand pays royalties to the heirs of its historic designers (the Panton family for the Flowerpot, for example). On the contemporary side, the selection is rigorous: few new releases, but each one with a recognised designer and in-depth research behind it. Prices are slightly higher than HAY or Muuto, but the quality and heritage value justify the difference. For a successful Scandinavian interior, the ideal strategy is 1–2 iconic &Tradition pieces (Flowerpot, Bellhop) as statement items, complemented by HAY, Muuto or Ferm Living for the basics. This approach immediately gives your interior character and a story.

How much does &Tradition furniture cost?

&Tradition sits at the top end of the Scandinavian market. For the Flowerpot VP1 lamp (large version), expect €400–500 depending on the finish. The VP3 (small version) is around €250–350. The VP4 floor lamp rises to €800–1,100. The Bellhop (rechargeable cordless lamp) costs €200–280. On the furniture side, a Drawn or Pavilion chair sells for €600–900. The In Between dining table ranges from €2,200 (140 cm) to €4,500 (300 cm). The Mega Sofa (3-seater) is around €5,500–9,500 depending on size and fabric. Re-edited heritage pieces (the Mayor sofa by Arne Jacobsen, the Pavilion armchair by Hayon) can reach €8,000–15,000. Overall, it is more expensive than most Scandinavian brands, but the value for money remains fair given the heritage value, European production (Denmark, Italy, Poland) and durability. Make the most of the official sales twice a year for discounts of 15–30%. As an investment, signature &Tradition pieces retain an exceptional resale value: a Flowerpot bought in 2015 can be resold today for almost its original purchase price.