SON-TAPIS

SON’s history has its roots in a family passion passed down from generation to generation. Inspired by a heritage linked to the world of Persian rugs and the traditional craftsmanship of the East, the brand upholds a rigorous approach to craftsmanship whilst embedding it within a resolutely contemporary aesthetic.

Each rug is designed as a statement piece, where the quality of the materials plays a vital role. New Zealand wool, renowned for its softness and durability, is combined with plant-based silk in designs that prioritise comfort, elegance and sustainability. Carefully selected, these materials give rise to creations that will stand the test of time without losing their unique character.

The collections are brought to life in partner workshops in India and Morocco, where experienced craftspeople carry on traditional craft techniques. Hand-tufted rugs, Berber designs and bespoke pieces are all testament to the meticulous craftsmanship that gives each piece its own unique character.

As well as its commitment to craftsmanship, SON also embraces a creative approach that is in tune with the times. The brand collaborates with young French artists and designers from a variety of fields, such as painting, fashion and ceramics. These diverse perspectives enrich the collections with new shapes, textures and compositions, transforming each rug into a true work of art.

Combining cultural heritage, artisanal excellence and contemporary design, SON offers a collection of rugs designed to enhance interiors with elegance and authenticity. These are durable pieces, created to complement the living spaces of today and tomorrow.